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The IP Multimedia Subsystem (IMS) is a framework for delivering IP multimedia services in telecommunications networks. In the UK market, IMS is widely used by telecom operators to provide services such as Voice over LTE (VoLTE), Voice over Wi-Fi (VoWiFi), and Rich Communication Services (RCS). IMS allows operators to offer these services over their existing IP networks, enabling them to deliver high-quality voice and multimedia services to their customers. Additionally, IMS enables operators to introduce new services quickly and cost-effectively, helping them to stay competitive in the rapidly evolving telecom market.