what is udm

User Data Management (UDM) in telecommunications refers to the central repository where subscriber data is stored and managed. UDM plays a crucial role in enabling operators to deliver personalized services to their customers, while ensuring compliance with data protection regulations. By consolidating subscriber information from various network elements, UDM allows operators to have a unified view of each customer, facilitating targeted marketing campaigns, personalized service offerings, and efficient customer support. This centralized approach not only improves operational efficiency but also enhances the overall customer experience.