Generic Access Network

Generic Access Network (GAN) is a technology that allows mobile devices to seamlessly switch between cellular networks and Wi-Fi networks for voice and data services. In the UK market, GAN enables users to make calls and access data services over Wi-Fi networks in addition to traditional cellular networks. This technology provides improved coverage and capacity indoors, where cellular signals may be weak, by offloading traffic to Wi-Fi networks.

By utilizing GAN, UK telecom operators can enhance the quality of service for their customers, reduce network congestion, and improve overall network efficiency. GAN also offers cost savings for both operators and consumers by utilizing Wi-Fi networks for voice and data services, which are typically more cost-effective than cellular networks.

Overall, GAN plays a crucial role in improving the mobile user experience in the UK market by providing seamless connectivity and enhanced coverage, ultimately leading to higher customer satisfaction and loyalty.