Developing and Communicating Compelling Customer Propositions (On-Demand)
Duration: 11 Hours
Course Code: LB05
For businesses to be successful, they need to align with their customers’ requirements in a number of key ways - but fundamentally it comes down to understanding the customer(s), creating compelling customer propositions, communicating those propositions, and enabling the value exchange. It encompasses product development, marketing and marketing communications, and business development / sales activities.
This programme looks at the customer proposition holistically. It covers all the key elements needed to develop a sustainable business model that is tightly aligned with customer requirements, gets the right information in front of the right customers in an engaging and compelling way, and supports the overall strategy by delivering sustainable competitive advantage.
We use exercises, case studies, break-outs and discussions to develop competencies and confidence, and the tools used will allow participants to apply the techniques to the workplace immediately.
Topic Areas Include:
Creating Compelling Customer Propositions
Sales and Business Development
Communicating Compelling Customer Propositions
On-Demand Online Training
Our self-paced on-demand distance learning programmes are accessible on any computer, tablet or smartphone and allow you to study at a time and location that is convenient to you.
Each course includes:
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.
- Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device